Updated June 3, 2026
Related: PR Firms · PR Leaders · Luxury Public Relations
Purple PR
Purple is an internationally established public relations and communications agency representing luxury brands and cultural talent in fashion, beauty, music, art, design, food, travel, and property. The firm operates from offices in London, New York, and Los Angeles, and is consistently ranked among the leading fashion and luxury PR agencies globally — particularly in London, where it is considered one of the dominant agencies for luxury houses and emerging designer brands.
Why Purple matters
Purple's prominence comes from a specific positioning in the fashion and luxury communications market. Most large agencies treat fashion as one vertical among many; Purple was built around it, with a deep bench across editorial relationships, runway and presentation production, VIP and celebrity dressing, and cultural-event activation. The agency has been a long-running partner to the British Fashion Council and to a generation of designers — established and emerging — that anchor London's fashion week calendar.
The firm's working philosophy, summarized internally as aligning business ambition with cultural energy, frames its work as connecting commercial brand outcomes to the creative communities that drive cultural attention. In practice that means luxury houses use Purple to manage editorial coverage, talent and influencer strategy, and high-profile event activation in tandem rather than as separate workstreams. Purple's acquisition of leisure and lifestyle PR firm PRIME extended that model into hospitality and travel.
Notable client work
Recent and ongoing engagements include the British Fashion Council (global communications, media relations, VIP and talent services for The Fashion Awards), Maison Francis Kurkdjian (communications, events, VIP — UK and US), Paris Texas (fashion, events, VIP and influencer), Manors Golf, REFY, David Koma, SHUSHU/TONG, Completedworks, Alighieri, Baglioni, and The Londoner.
Specialization
Press relations, print and online editorial procurement, product placement, runway and presentation production, high-profile event management, VIP and celebrity dressing, and integrated creative and digital strategies.
Frequently asked questions
Where is Purple PR located? London, New York, and Los Angeles.
What does Purple PR specialize in? Fashion, beauty, music, art, design, food, travel, and property — primarily luxury brands and cultural talent.
What is Purple's connection to the British Fashion Council? Purple PR has served as the global communications partner for The Fashion Awards, providing media relations, VIP, and talent services for the British Fashion Council.
Related agency profiles
Luxury & fashion communications: Luxury PR Group · Optimist Consulting · HL Group · The Krupp Group · AMP3 PR
Arts & culture, entertainment: FITZ & CO · The Lede Company
Adjacent EPR coverage: PR Agency Profiles Directory · The EPR Luxury Coverage Directory · The Art of Desire: How Luxury Fashion Masters Public Relations
