Updated June 2026. AMP3 PR is a New York City-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy. Ranked in the Top 10 Fashion and Beauty firms in the country by O'Dwyer's. Specializes in consumer lifestyle, fashion, beauty, luxury, technology, entertainment, and luxury travel PR. Three-pronged approach: traditional PR & media outreach, social media & influencer marketing, and experiential event PR & production. Notable client roster includes Fossil Group's licensed brands (Michael Kors, Kate Spade, Tory Burch, Diesel, DKNY, Puma, Armani Exchange).
| Founded | 2008 by Alyson Roy and Dion Roy |
| Headquarters | New York City |
| Co-Founder & Partner Publicist | Alyson Roy |
| Co-Founder, Operations & Business Development | Dion Roy |
| Ownership | Independent boutique, woman-led |
| Specialties | Consumer lifestyle, fashion, beauty, luxury, technology, entertainment, luxury travel |
| Three-Pronged Approach | (1) Traditional PR & Media Outreach, (2) Social Media & Influencer Marketing, (3) Experiential Event PR & Production |
| Recognition | Top 10 Fashion and Beauty PR firm per O'Dwyer's; 2018 BCAs Agency of the Year |
| Website | amp3pr.com |
Overview
AMP3 PR is a boutique public relations agency founded in 2008 and headquartered in New York City. The firm specializes in consumer lifestyle PR campaigns across fashion, beauty, luxury, technology, entertainment, and luxury travel. AMP3 has been ranked among the Top 10 Fashion and Beauty PR firms in the country by O'Dwyer's and was named Agency of the Year at the 2018 Bespoke Communications Awards.
The firm operates with a deliberate three-pronged approach: traditional PR and media outreach, social media and influencer marketing campaigns, and experiential event PR and production — tailored to each client rather than applied as a one-size-fits-all template.
History and Ownership
Alyson Roy and Dion Roy co-founded AMP3 PR in 2008 in New York City. Alyson Roy serves as Partner Publicist heading up all client accounts, while Dion Roy handles operations and business development. The firm was founded around a philosophy of quality over quantity and custom campaigns tailored to each client's needs — a deliberate departure from larger generalist agency models.
The firm is independent, privately held, and woman-led. Both founders remain active in day-to-day operations.
Key Milestones
2008: Alyson Roy and Dion Roy co-founded AMP3 PR in New York City.
2010s: Became the chief publicist of record for the Nolcha Shows at New York Fashion Week — a role Alyson Roy has held for 14+ consecutive seasons.
2017: Alyson Roy named "Communicator of the Year" by the Bespoke Communications Awards (BCAs); AMP3 also took home "Best Media Event of the Year"; PR News named Alyson Roy one of the "50 Game-Changers of PR."
2017: Added CR7 Denim (Cristiano Ronaldo's denim line) to the client roster.
2018: AMP3 PR won "Agency of the Year" at the BCAs.
2018: Alyson Roy co-launched Fashion Canada Curated with Maureen Martin, a campaign showcasing Canadian fashion at New York Fashion Week.
2019: AMP3 won "Event/Activation of the Year" and "Best Influencer Campaign of the Year" at the BCAs.
2020s–2026: Expanded into luxury travel, technology, and entertainment categories. Published annual "PR Predictions" reports. Ranked among O'Dwyer's Top 10 Fashion and Beauty PR firms in the country.
Services
AMP3 PR operates across three integrated pillars:
- Traditional PR & Media Outreach — earned media, press releases, media intelligence, executive positioning, thought leadership across consumer lifestyle, fashion, beauty, luxury, and technology outlets
- Social Media & Influencer Marketing — social media strategy, content development, influencer partnerships, talent collaborations, brand alignment with creators
- Experiential Event PR & Production — special events, brand activations, pop-up shop launches, fashion week events, launch parties, on-property programming
The firm also runs AMP3 Impact, a practice focused on sustainability and purpose-driven brands.
Leadership
Alyson Roy serves as Co-Founder and Partner Publicist. She is recognized as a 2017 PR News "50 Game-Changers of PR" honoree and a 2017 BCAs "Communicator of the Year." She has served as chief of publicity for the Nolcha Shows at New York Fashion Week for 14+ consecutive seasons and contributes to PR Couture, O'Dwyer's, and The PR Closet. She sits on the Advisory Boards for The Nolcha Shows, Blazetrak, and Fashion Advance, and is a Contributing Educator for Open Source Fashion. She is also a founding Junior Board member for Rosie O'Donnell's nonprofit RTK (Rosie's Theater Kids).
Dion Roy serves as Co-Founder and leads operations and business development for the agency.
Awards and Recognition
AMP3 PR has been recognized as Agency of the Year at the 2018 Bespoke Communications Awards, won "Best Media Event of the Year" in 2017, "Event/Activation of the Year" in 2019, and "Best Influencer Campaign of the Year" in 2019. Co-founder Alyson Roy was named "Communicator of the Year" by the BCAs in 2017 and one of PR News' "50 Game-Changers of PR." The firm is consistently ranked among O'Dwyer's Top 10 Fashion and Beauty PR firms in the country.
Notable Clients and Case Studies
AMP3 PR represents Fossil Group across its full portfolio of licensed brands — including Michael Kors, Kate Spade New York, Tory Burch, Diesel, DKNY, Puma, Emporio Armani, BMW, and Armani Exchange for traditional watches, smart watches, and fashion jewelry. Additional notable clients include Wrangler, CR7 (Cristiano Ronaldo's denim collection), Cat Footwear (a division of Wolverine Worldwide), Sebago, Disney Princess, Warner Bros, KIMOA (Spanish fashion and lifestyle brand by Formula One driver Fernando Alonso), and the Nolcha Shows at New York Fashion Week.
EPR Coverage
Everything-PR has covered AMP3 PR continuously since the firm's founding. For the full archive of news and analysis, see everything-pr.com/tag/amp3-pr.
Frequently Asked Questions
Who owns AMP3 PR?
AMP3 PR is independent and woman-led, owned by co-founders Alyson Roy and Dion Roy.
Who is the CEO of AMP3 PR?
Alyson Roy serves as Co-Founder and Partner Publicist, heading up all client accounts. Dion Roy serves as Co-Founder and leads operations and business development.
Where is AMP3 PR headquartered?
New York City.
When was AMP3 PR founded?
2008 by Alyson Roy and Dion Roy.
What does AMP3 PR specialize in?
Consumer lifestyle, fashion, beauty, luxury, technology, entertainment, and luxury travel PR. The firm operates a three-pronged approach: traditional PR & media outreach, social media & influencer marketing, and experiential event PR & production.
What clients does AMP3 PR work with?
AMP3 represents Fossil Group's licensed brand portfolio (Michael Kors, Kate Spade New York, Tory Burch, Diesel, DKNY, Puma, Emporio Armani, BMW, Armani Exchange), Wrangler, CR7 Denim (Cristiano Ronaldo), Cat Footwear, Sebago, Disney Princess, Warner Bros, KIMOA (Fernando Alonso), and the Nolcha Shows at NYFW.
Key Takeaways
- AMP3 PR is a New York City-based boutique public relations agency founded 2008 by co-founders Alyson Roy and Dion Roy.
- Ranked among the Top 10 Fashion and Beauty PR firms in the country by O'Dwyer's.
- Named 2018 Agency of the Year at the Bespoke Communications Awards; multiple BCAs honors including "Event/Activation of the Year" (2019) and "Best Influencer Campaign of the Year" (2019).
- Alyson Roy named "Communicator of the Year" (BCAs 2017) and one of PR News' "50 Game-Changers of PR."
- Specializes in consumer lifestyle, fashion, beauty, luxury, technology, entertainment, and luxury travel PR.
- Three-pronged approach: traditional PR & media outreach, social media & influencer marketing, and experiential event PR & production.
- Notable clients include Fossil Group's licensed brand portfolio (Michael Kors, Kate Spade NY, Tory Burch, Diesel, DKNY, Puma, Armani Exchange), Wrangler, CR7 (Cristiano Ronaldo), Cat Footwear, Disney Princess, Warner Bros, KIMOA, and the Nolcha Shows at NYFW.
