Updated June 3, 2026
Related: PR Firms · PR Leaders · Luxury Public Relations
FITZ & CO
FITZ & CO is a strategic communications, marketing, audience development, and events firm specializing in contemporary arts and culture. Founded in 1995 by Sara Fitzmaurice, the firm has operated at the intersection of art, business, and culture for more than 30 years. FITZ & CO maintains offices in New York, Los Angeles, and London, and represents a global roster of museums, art fairs, galleries, cultural organizations, artists, and luxury brands engaged in the arts.
The firm's approach combines media relations, integrated marketing, digital marketing and social media, audience engagement, and events. FITZ & CO serves as a strategic advisor on positioning, brand messaging, crisis communications, and the cultural calendar that drives the contemporary art market.
Notable client work
FITZ & CO's longstanding clients include Art Basel — the producer of the world's most influential modern and contemporary art fairs in Basel, Hong Kong, Miami Beach, and Paris. The firm also works with BMW Group Culture, the California Institute of the Arts, the Okayama Art Summit, Northwestern University in Qatar, the Robert Rauschenberg Foundation, the Storm King Art Center, and the Sharjah Art Foundation. FITZ & CO has supported the Gagosian Gallery — a global network of 17 exhibition spaces across New York, Los Angeles, London, Paris, Geneva, Basel, Rome, Athens, and Hong Kong — including the Picasso surveys that drew more than 100,000 visitors in London and New York.
Recognition
Sara Fitzmaurice was named to The PR Net Marcomms Most Influential list for 2025. FITZ & CO has appeared on Observer's lists of the Most Powerful PR Firms and Top PR Firms in the Visual Arts for multiple consecutive years, on PRNews's Top PR and Communications Agencies (2025), and on The PR Net 100 (2022, 2023, 2024). Fitzmaurice serves on the board of New York City's Public Art Fund.
Services
Cultural strategy, public relations, marketing, crisis communications, network and audience building, event consultation and production, and integrated social media programs.
Frequently asked questions
Who founded FITZ & CO? Sara Fitzmaurice founded the firm in 1995. She continues to lead as CEO and Founder.
Where is FITZ & CO located? New York, Los Angeles, and London.
What industries does FITZ & CO serve? Contemporary arts and culture — museums, art fairs, galleries, cultural organizations, artists, and corporate brands engaged with the arts.
How long has FITZ & CO been in business? More than 30 years. The firm was founded in 1995.
Related agency profiles
Entertainment, culture & talent: The Lede Company · Polk & Co. · Sunshine Sachs Morgan & Lylis · DKC
Luxury & lifestyle adjacency: Luxury PR Group · Optimist Consulting · Purple PR · HL Group
Adjacent EPR coverage: PR Agency Profiles Directory · The EPR Luxury Coverage Directory
