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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

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About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

SEO
Jun 3, 2026

The SEO Knowledge Library

A permanent catalog of ten canonical pillar pages covering the discipline of SEO in 2026. SEO didn't die \u2014 it bifurcated. Half merged into GEO; the other half is still the practical work of being found in search.

3 min readRead more
Ruder Finn's Kathy Bloomgarden: A PR Profile
Insights & Strategy
Jun 3, 2026

Ruder Finn's Kathy Bloomgarden: A PR Profile

This 2011 EPR interview with Kathy Bloomgarden, CEO of Ruder Finn, was conducted at the firm's Switzerland offices in her first year as CEO. Fifteen years on, Bloomgarden is still in the role — one of the longest-tenured agency leaders in global PR. She was inducted into both the 2025 PRWeek Hall of Fame and the 2025 ICCO Hall of Fame, and the firm she leads was named 2026 PRWeek Outstanding Large Agency. What she said in 2011 about trust, ethics, leadership, and Ruder Finn's global posture reads now as the through-line of the strategy she has executed over a decade and a half.

3 min readRead more
Saudi Arabia Hires Edelman & The Podesta Group
PR News
Jun 3, 2026

Saudi Arabia Hires Edelman & The Podesta Group

September 2015 FARA filings documented Edelman ($16,500) and the Podesta Group ($200,000) retained by Saudi Arabian interests for U.S. media and government engagement. Hill+Knowlton, Qorvis, and DLA Piper have also represented Saudi government interests since the early 1980s.

3 min readRead more
University of North Carolina-Chapel Hill Spends $10MM On Law And Crisis PR
Crisis Communications
Jun 3, 2026

University of North Carolina-Chapel Hill Spends $10MM On Law And Crisis PR

In 2014, the University of North Carolina at Chapel Hill engaged Edelman for crisis communications tied to a long-running academic fraud scandal, ultimately spending over $10 million on external legal and PR support. This article examines the details of the Edelman engagement and the broader financial implications of the scandal, highlighting how such crisis management has evolved by 2026.

3 min readRead more

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