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Updated June 3, 2026.
Racepoint Global is a Boston-headquartered earned-first creative communications agency founded in 2004 by industry pioneer Larry Weber, who continues to serve as Chairman and CEO more than two decades later. The firm built its reputation on technology PR but operates today across healthcare, life sciences, public policy, public affairs, and consumer brands — combining intelligence-driven strategy with creative execution.
Leadership
Larry Weber founded The Weber Group in the early days of the personal computer revolution; that firm was acquired by IPG in 2001. He founded Racepoint Global in 2004 and merged it with sister company Digital Influence Group in 2013 to create the current firm. Weber has authored six books on technology, marketing, and business leadership, including Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose. Bob Osmond serves as President.
The Earned-First Approach
Racepoint's positioning is that brands have to fight for focus — running a product launch or ad and expecting buyers to care no longer works. The firm builds creative campaigns designed to earn attention rather than rent it, leaning into stories and creative ideas that drive media pickup, analyst engagement, and social conversation organically.
Sectors and Recognition
Racepoint is one of Massachusetts' largest public relations firms. Clients across its history include ARM, Dassault Systèmes, Deere, Kaiser Permanente, Forrester, Panasonic, and the Pittsburgh Steelers. Beyond commercial work, Weber has provided communications counsel to governments including the Kingdom of Jordan, Libya, and Rwanda, and led the communications strategy for the One Laptop Per Child (OLPC) initiative.
Frequently Asked Questions
When was Racepoint Global founded? 2004, by Larry Weber. The current Racepoint Global was formed in 2013 through the merger of Racepoint Group and Digital Influence Group.
Who leads Racepoint Global? Larry Weber, Chairman and CEO (since founding). Bob Osmond, President.
Where is the firm headquartered? Boston, Massachusetts.
What sectors does Racepoint specialize in? Technology, healthcare, life sciences, public policy, public affairs, and consumer brands — with deep roots in technology communications dating to the firm's predecessor companies.
