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Updated June 3, 2026.
K2 Global Communications is an Israel-based boutique B2B technology communications and marketing firm founded in April 2005 by Larry Kenigsberg (CEO) and Amy Kenigsberg (COO). Headquartered in Kfar Saba, the firm serves English-speaking media worldwide on behalf of Israeli technology companies — translating complex technical capabilities into buyer-focused messaging.
Sectors
K2 specializes in deep-tech and security-adjacent sectors that require translators between engineering and English-language press: cybersecurity, AI, IoT, software development, data storage, operational technology (OT), agtech, biotech, DevOps, DevSecOps, fintech, and insurtech. Most clients are in their growth or scale stage; K2 also serves established global tech organizations on U.S. market entry.
Services
The firm operates an integrated practice across public relations, content marketing, inbound marketing, social media, and analyst relations. K2's customer-centric methodology translates engineering capability into "what's in it for me" messaging for every persona in a complex B2B purchasing process — from technical evaluators to economic buyers.
Leadership
Amy Kenigsberg's background as a journalist informs the firm's media-first approach; Larry Kenigsberg's experience in technical messaging and persona development drives the inbound and content side. The Kenigsbergs co-founded K2 to help Israeli startups and growth-stage companies build U.S. and global market presence — a niche the firm has occupied for two decades.
Client Roster
K2 Global Communications has served clients including WalkMe, GigaSpaces, Driivz, Silentium, Allegro, Starling Advanced Communications, Cubed Mobile, Smilebox, CaaB, and YS Global MedMarketing — among many others across the Israeli technology ecosystem.
Frequently Asked Questions
When was K2 Global Communications founded? April 2005, by Larry and Amy Kenigsberg.
Where is K2 Global Communications based? Kfar Saba, Israel, with U.S. phone coverage for clients targeting the American market.
What sectors does K2 specialize in? Cybersecurity, AI, IoT, software development, data storage, OT, agtech, biotech, fintech, and insurtech.
Who runs the firm? Larry Kenigsberg, CEO, and Amy Kenigsberg, COO — co-founders since 2005.
