Small tech brands succeed with smart PR through credibility, storytelling and strategy. Learn how startups win big using earned media, thought leadership and community.
Explore fintech PR failures and discover lessons from Robinhood’s GameStop crisis. Learn how trust issues can destroy brands and find strategies for better communications.
Learn how Workhuman and Kaatch revolutionized HR tech PR in Europe by prioritizing empathy over automation and building trust through human-centered storytelling.
Discover how overpromising in defense tech PR distorts priorities, erodes trust and undermines innovation through case studies like Future Combat Systems.
Discover how Halo 2’s I Love Bees ARG revolutionized gaming PR with viral storytelling, payphone mysteries, and community collaboration to create a phenomenon.
Discover how AI transforms public relations through enhanced media monitoring, content creation, and crisis management while exploring challenges in this digital age.
Learn how HR tech PR fails with empty AI promises and buzzwords instead of focusing on human outcomes and real workplace solutions for buyers.
Discover how Lattice built trust in HR tech through human-first messaging, authentic leadership, and value-driven content strategy in a crowded market.
Learn how effective tech PR builds trust and influence through strategic storytelling, crisis management, and authentic communication in today’s digital landscape.
In the complex world of defense technology, success is often measured not just by the performance of the hardware but by the clarity of the message surrounding it. Few examples illustrate this better than the 2008 public relations handling of the U.S. Navy’s operation to shoot down amalfunctioning spy satellite—an operation that, in many ways, was more about controlling public perception and managing international reaction than simply destroying a space object. Dubbed unofficially as “Operation Rogue Satellite,” this mission was aprime example
