Related: PR Firms Directory · PR Leaders Directory · Technology · B2B Marketing
Updated June 3, 2026.
Karbo (formerly Karbo Communications) is a San Francisco–based integrated technology PR, content, and digital marketing agency founded in 2001 by Julie Karbo, who continues to serve as Founder and CEO. The firm specializes in scaling B2B and consumer technology brands through earned media, content development, and digital programming designed to drive measurable business outcomes.
Recent Growth
In 2024 Karbo recorded a 100% increase in client acquisition year over year, with 300% growth in healthcare and pharmaceutical clients and 100% growth in AI, SaaS, infrastructure, and security clients. The firm was named a 2024 Clutch Global Award winner for B2B public relations services — a recognition determined by client review scores published on Clutch's marketplace platform. Karbo has been consistently listed in O'Dwyer's annual rankings for more than a decade, including Top Technology PR Firms in the U.S. and Top 20 PR Agencies in the San Francisco Bay Area.
The PowerStart Package
Karbo's PowerStart package gives pre-Series A technology companies access to integrated PR and marketing programs at an accessible price point. Over an 8-to-12-week engagement, PowerStart supports a launch event, a funding round announcement, or content development — including customer videos and sales enablement assets that help startups drive visibility, accelerate hiring, and acquire funding.
Services and Sectors
The firm offers media and analyst relations, product and corporate PR, blogger and influencer campaigns, speaking and media training, branding, social media strategy, technical writing, design, photo and video production through its in-house Content Studio. Sectors span AI, SaaS, cloud, cybersecurity, fintech, IoT/IIoT, clean tech, social, data analytics, apps, martech, medtech, high-performance computing, and consumer technology.
Notable Clients
Karbo's client experience includes Apple, Cisco, Oracle, Snowflake, AppDynamics, NerdWallet, TIBCO, Hootsuite, Penguin Computing, Equinix, GoDaddy, Airbnb, Logitech, Juniper Networks, Bugcrowd, Inseego, Promethean, and Defense.Net — alongside dozens of growth-stage technology innovators.
Leadership
Julie Karbo brings more than 35 years in technology marketing and communications. Her counsel spans enterprise software, search, networking, security, social networking, mobile, internet infrastructure, eCommerce, and consumer electronics — and includes strategic positioning work for executives at category-defining technology brands.
Frequently Asked Questions
When was Karbo founded? 2001, in San Francisco, by Julie Karbo. The firm rebranded from Karbo Communications to Karbo in recent years.
What industries does Karbo specialize in? Technology — including AI, SaaS, cybersecurity, fintech, healthcare technology, IoT, and consumer tech.
Who leads the firm? Julie Karbo, Founder and CEO since 2001.
What is the PowerStart package? An 8-to-12-week PR and marketing program designed for pre-Series A technology startups, covering launches, funding announcements, or content development.
