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EPR Editorial Team

EPR Editorial Team

Editorial Team, Everything-PR

ContributorPREditorialCommunications

About EPR

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

Latest by EPR Editorial Team

The AI-Native Communications Team
AI Communications
Jun 3, 2026

The AI-Native Communications Team

Every communications team is in the middle of a structural shift. The question isn't whether AI changes the job — it already has. The question is whether your team is built to operate in this environment, or still running a workflow designed for the last one.

3 min readRead more
Pepsi Killed Sierra Mist. Starry Won Gen Z.
CPG
Jun 3, 2026

Pepsi Killed Sierra Mist. Starry Won Gen Z.

Three years into Starry — the lemon-lime entrant PepsiCo launched in January 2023 to replace Sierra Mist — the real story is why PepsiCo was willing to retire a brand it spent twenty-three years trying to save, and why that willingness is one of the rarest disciplines in consumer packaged goods.

3 min readRead more
Hiring for AI-Native Communications Roles
AI Communications
Jun 3, 2026

Hiring for AI-Native Communications Roles

Hiring for AI-native communications roles means testing for judgment, not tool familiarity. Credentials are thin and most AI certifications carry little signal. The real test is a live exercise: give the candidate a realistic scenario and watch how they use AI—and, more revealingly, where they choose not to. A strong candidate has clear, reasoned limits—points where they overrule the tool or keep it out entirely. The clearest warning sign: the candidate who treats AI output as finished.

3 min readRead more

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