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Updated June 3, 2026.
Punch PR is a Milwaukee, Wisconsin–based public relations agency now operating as Punch, A Trozzolo Company following its June 2025 acquisition by Kansas City–based Trozzolo Communications Group. Founded in 2009 by Lauren Grimm, who continues with the firm as Managing Director, Punch specializes in bold storytelling campaigns, integrated PR programs, and brand experiences across the upper Midwest and beyond.
2025 Acquisition by Trozzolo
The deal between Punch PR and Trozzolo Communications Group closed on June 1, 2025. Punch retained its brand name, employee base, and Milwaukee operations as part of Trozzolo's national expansion. Trozzolo, which first established a Milwaukee presence in 2022 through a partnership with Marquette University's Diederich College of Communication, now operates as a 90+ employee national agency — with Milwaukee contributing approximately 15% of overall revenue. Lauren Grimm and co-founding partner David Racine (who joined Punch in 2016) remained with the agency to integrate operations and expand client services.
Services
Punch's core capabilities are media relations, influencer marketing and creator management, brand activations, social media strategy, communications planning, and content development. The firm is best known for its dedication to long-term client relationships — operating with a roughly 90% retainer-based revenue model before the Trozzolo deal — and for hands-on, partner-led client work.
Notable Clients and Work
Punch's client roster includes Fromm Family Foods, KEEN Utility, Generac, Harley-Davidson Footwear, Anodyne Coffee Roasting Co., Central Standard Craft Distillery, the United States Navy, and Marquette University. The firm's standout campaign for Fromm Family Foods built the Fromm Petfest free community event into a fast-growing annual platform connecting the brand with retailers, animal lovers, and pet owners — with revenue numbers reportedly growing 75% year over year.
Leadership Background
Lauren Grimm founded Punch in 2009 after editorial work at Vanity Fair and Allure (Condé Nast), bringing a journalist's instinct for narrative to client work for brands including Bvlgari, Summerfest, and Wolverine Worldwide footwear. David Racine joined as partner in 2016 from Cramer-Krasselt, where he led Social Media business and brand activations across the agency's New York, Chicago, Phoenix, and Milwaukee offices.
Frequently Asked Questions
Is Punch PR still operating? Yes — as Punch, A Trozzolo Company, following the June 2025 acquisition by Trozzolo Communications Group. The Punch brand and Milwaukee operations are intact.
Who owns Punch PR? Trozzolo Communications Group, headquartered in Kansas City, Missouri. Angelo Trozzolo is President and CEO.
Where is the firm based? Milwaukee, Wisconsin — 316 N. Milwaukee Street.
Who founded Punch PR? Lauren Grimm, in 2009. She continues with the firm as Managing Director.
