Related: PR Firms Directory · PR Leaders Directory · Beauty · Fashion
Updated June 3, 2026.
Tractenberg & Co. is a New York–headquartered boutique communications agency built around beauty, fashion, lifestyle, and wellness brands. Founded in 1999 by industry veteran Jacquie Tractenberg — an alumna of the New York Times and Mademoiselle — the firm operates from 116 East 16th Street and represents emerging and established consumer brands.
Services
The agency runs a four-discipline model: public relations, influencer marketing, social media management, and experiential marketing. Each campaign is built around a custom strategy rather than a packaged offering. Tractenberg's in-house experiential team produces more than 50 brand events annually — many engineered for organic virality across TikTok and Instagram. The firm's affiliate marketing practice has generated 40+ national TV segments and 160+ commerce media features in a single year, with measurable retail lift attached.
Multicultural Division
Senior Director Julie Mendez leads the firm's multicultural practice, launched in 2014 to engage Hispanic, African American, and Asian American beauty consumers — historically underserved by mainstream beauty PR. The division now operates as a core capability rather than a bolt-on.
The Studio
Launched in 2016, The Studio is Tractenberg's interactive showroom and content space — used for influencer and celebrity content shoots, one-on-one editor meetings, and the firm's creative team's still and video production work.
Recognition and Clients
Tractenberg & Co. was named to The PR Net 100 in 2024. Recent client roster includes AlumierMD, Anisa Beauty, Ethique, Dr. Whitney Bowe, Dumpling Daughter, Herb + Flora, May Botanicals, Maya Fragrances, Naturopathica, Norie, Oshin Organics, Rowe Plastic Surgery, Scunci, Sel:pH, and Timeline Nutrition. A standout 2024 campaign for Biore used a macro-influencer strategy that delivered week-over-week sales growth across both the Pore Strip and UV Aqua Rich Sunscreen lines.
Frequently Asked Questions
When was Tractenberg & Co. founded and by whom? 1999, by Jacquie Tractenberg, an alumna of the New York Times and Mademoiselle.
What industries does Tractenberg & Co. serve? Primarily beauty, fashion, lifestyle, and wellness — with deep affiliate marketing, influencer, and experiential capabilities.
Where is the agency located? 116 East 16th Street, New York, NY.
Is Tractenberg & Co. independent? Yes — independent and founder-led since 1999.
