Updated June 2026. LaunchSquad is a 25+ year independent storytelling, PR, and content marketing agency. Founded 1999 by Jesse Odell. Headquartered in San Francisco with offices in New York, Boston, Chicago, Los Angeles, Austin, and Denver. Specializes in tech PR for AI, climate, healthcare, fintech, transportation, and consumer tech. Virtual-first operating model.
| Founded | 1999 by Jesse Odell |
| Headquarters | San Francisco, CA |
| Offices | San Francisco, New York, Los Angeles, Boston, Chicago, Austin, Denver — virtual-first |
| Founder | Jesse Odell |
| Employees | 100+ across U.S. |
| Revenue | ~$29M (estimated) |
| Total Clients (lifetime) | 900+ |
| Ownership | Independent |
| Specialties | AI, climate, healthcare, transportation, fintech, consumer tech |
| Website | launchsquad.com |
Overview
LaunchSquad is an independent storytelling, public relations, and content marketing agency founded in 1999 by Jesse Odell. Headquartered in San Francisco with offices in New York, Los Angeles, Boston, Chicago, Austin, and Denver, the firm has spent 25+ years partnering with fast-growing startups and industry leaders across AI, climate, healthcare, transportation, fintech, and consumer tech. LaunchSquad operates as a virtual-first organization with more than 100 colleagues nationwide.
History and Ownership
Jesse Odell founded LaunchSquad in 1999 in San Francisco. The firm built its early reputation working with West Coast tech startups during the dot-com era, then expanded its sector coverage as new technology categories emerged. LaunchSquad has worked with more than 900 clients across its lifetime — making it one of the most prolific independent tech-PR firms in the U.S. The agency remains independent and privately held, with no holding-company parent.
Key Milestones
1999: Jesse Odell founded LaunchSquad in San Francisco.
2000s: Expanded into East Coast markets with New York and Boston offices.
2010s: Built out content marketing and video production capabilities; opened additional U.S. offices.
2024: Marked 25th anniversary. Transitioned to fully virtual-first operating model.
2025–2026: Expanded sector coverage to include AI, climate, and healthcare. Notable client work includes Hippocratic AI (whose technology and partnership with NVIDIA was previewed by NVIDIA CEO Jensen Huang at GTC 2026), Stereolabs, and Eden Green Technology. Launched The Cooler, a climate solutions Substack publication.
Services
LaunchSquad operates across four service pillars:
- Public Relations — positioning, messaging, story development, media relations, influencer programs, and awards strategy
- Content — social media management, blog content, content marketing strategy, and editorial production
- Video — concept development, scripting, casting, production, editing, graphic design, and campaign integration
- Analytics — custom dashboards, data analysis, and reporting designed to track campaign performance and inform ongoing optimization
The firm increasingly works with AI companies, climate-tech businesses, and emerging healthcare brands, applying its core storytelling discipline to highly technical and regulated categories.
Leadership
Jesse Odell continues as founder and senior leader of the firm. LaunchSquad's leadership team includes talent leads and senior strategists who have helped build the firm's reputation for long employee tenures and "poachable talent" — recognized by industry peers as a strong place for PR career development.
Awards and Recognition
LaunchSquad has been recognized by O'Dwyer's as a leading independent PR firm and has earned multiple PRWeek and PRovoke Media campaign honors. The firm is named in industry directories including the O'Dwyer's PR Firms Database and is known for strong workplace culture metrics during its 25-year history.
Notable Clients and Case Studies
LaunchSquad has partnered with more than 900 clients across its lifetime. Recent and notable engagements include Hippocratic AI (the healthcare AI startup featured by NVIDIA CEO Jensen Huang at GTC 2026), Stereolabs (computer vision and spatial perception technology), and Eden Green Technology (sustainable agriculture). The firm publishes The Cooler, a climate solutions Substack focused on better conversations about climate technology. Historic clients span retail, municipal power, project management software, and emerging tech categories.
EPR Coverage
Everything-PR has covered LaunchSquad continuously since 2009. For the full archive of news, client work, and analysis, see everything-pr.com/tag/launchsquad.
Frequently Asked Questions
Who owns LaunchSquad?
LaunchSquad is independent and privately held. The firm has no holding-company parent and has operated independently since founding in 1999.
Who founded LaunchSquad?
Jesse Odell founded the agency in 1999 in San Francisco.
Where is LaunchSquad headquartered?
San Francisco, with offices in New York, Los Angeles, Boston, Chicago, Austin, and Denver. The firm operates as a virtual-first organization.
What sectors does LaunchSquad work with?
AI, climate, healthcare, transportation, fintech, and consumer tech — with deep roots in startup PR and an expanding presence in emerging tech categories.
How many clients has LaunchSquad worked with?
More than 900 clients across the firm's 25-year history, making it one of the most prolific independent tech-PR firms in the U.S.
What does LaunchSquad specialize in?
Storytelling-led PR, content marketing, video production, and analytics — applied to fast-growing startups and industry leaders across emerging technology categories.
Key Takeaways
- LaunchSquad is a 25+ year independent PR, content marketing, and storytelling agency founded in 1999 by Jesse Odell.
- Headquartered in San Francisco with offices in New York, Los Angeles, Boston, Chicago, Austin, and Denver.
- Operates as a virtual-first organization with more than 100 colleagues nationwide.
- Has worked with more than 900 clients across its history, making it one of the most prolific independent tech-PR firms in the U.S.
- Specializes in AI, climate, healthcare, transportation, fintech, and consumer tech communications.
- Recent notable clients include Hippocratic AI, Stereolabs, and Eden Green Technology.
- Publishes The Cooler, a climate solutions Substack.
