Related: PR Firms · PR Leaders · FINN Partners · Hawkins International
Hawkins International is a leading luxury travel, hospitality, wellness, and lifestyle PR agency founded 2002 by Jennifer Hawkins. Acquired by FINN Partners in November 2021 and now operates as the core of the FINN Partners US Travel Team. Bi-coastal agency with offices in NYC and Los Angeles plus remote talent across U.S. and Canada. Founder Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners.
| Founded | 2002 by Jennifer Hawkins |
| Headquarters | New York City (bi-coastal with Los Angeles) |
| Founder & CEO | Jennifer Hawkins (now Managing Partner, Luxury Travel at FINN Partners) |
| Parent | FINN Partners (acquired November 8, 2021) |
| Role Within FINN | Core of FINN Partners US Travel Team |
| Sister Agency | Maverick Creative (10-person creative communications affiliate, also acquired November 2021) |
| Team Size | 26+ at acquisition; integrated within FINN's Global Travel Practice |
| Specialties | Luxury travel, hospitality, wellness, lifestyle, culinary |
| Website | finnpartners.com/brand/hawkins-international |
Overview
Hawkins International has been a recognized leader and global player in luxury travel, hospitality, wellness, and lifestyle public relations for more than two decades. Founded by Jennifer Hawkins in 2002, the agency is now the core of the FINN Partners US Travel Team following its November 2021 acquisition by global independent marketing and communications firm FINN Partners. The bi-coastal agency operates from offices in New York and Los Angeles, with remote talent across the U.S. and Canada.
History and Ownership
Jennifer Hawkins founded Hawkins International in 2002 in New York City. Over its first two decades, the firm grew into a 26-person boutique recognized for its work with premier multinational luxury travel, hospitality, and wellness brands. In November 2021, FINN Partners acquired Hawkins International alongside its 10-person creative communications affiliate, Maverick Creative.
Jennifer Hawkins joined FINN Partners as Managing Partner, Luxury Travel, and serves on the agency's Global Travel Practice leadership team. The Hawkins International team has remained intact and has transitioned to operate as the core of the FINN Partners US Travel Team while preserving the Hawkins brand identity. Maverick Creative continues under Managing Director Catherine Colford and has expanded into the UK.
Key Milestones
2002: Jennifer Hawkins founded Hawkins International in New York City.
2010s: Built bi-coastal presence with Los Angeles office. Expanded digital and social media offerings beyond traditional PR.
Late 2020: Appointed a new digital team lead to broaden the firm's services beyond social media to a fuller digital media menu.
November 8, 2021: Acquired by FINN Partners alongside Maverick Creative. Jennifer Hawkins named Managing Partner, Luxury Travel at FINN.
February 2026: Jennifer Hawkins quoted in FINN Partners' TrendHawk 2026 travel report as Managing Partner, U.S. Travel — confirming her continued senior role in FINN's Global Travel Practice.
Services
Hawkins International offers a full menu of travel communications services:
- Consumer and Trade Media Relations — earned media across luxury travel, hospitality, lifestyle, and culinary outlets
- Media Intelligence and Trendspotting — luxury travel sector trend analysis and insight
- Content Development and Storytelling — brand narrative and editorial content
- Brand Partnerships — co-marketing arrangements with complementary luxury brands
- Social Media Strategy and Advertising — platform-specific strategy and paid social
- Influencer Marketing — high-end influencer partnerships for luxury audiences
- Content Marketing and Digital Marketing — multi-channel content programs
- Experiential — events, brand activations, and on-property programming
- Thought Leadership — executive positioning for hospitality leaders
Leadership
Jennifer Hawkins continues as the senior leader of the Hawkins International team, serving as Managing Partner, Luxury Travel at FINN Partners and as part of the firm's Global Travel Practice leadership. Catherine Colford serves as Managing Director of Maverick Creative, the sister 10-person creative communications affiliate.
Awards and Recognition
Hawkins International has been recognized as a leading luxury travel PR firm — earning a place on The PR Net 100 and named the PR and Marketing Guru of the Year (2019 Women in Wellness Awards). Founder Jennifer Hawkins is widely recognized in the travel industry as one of the leading voices on luxury hospitality communications.
Notable Clients and Case Studies
Hawkins International's client roster includes premier multinational luxury travel, hospitality, and wellness brands. Notable clients include Montage International, Inspirato, Dorchester Collection, Seabourn cruise lines, onefinestay, Gstaad Palace, Wilderness Safaris, Palmaïa – The House of AïA, Living Vehicle, The Dolder Grand, The Sono Collection, and Tradewind Aviation.
EPR Coverage
Everything-PR has covered Hawkins International continuously since 2009. For the full archive of news, leadership coverage, and the FINN Partners acquisition, see everything-pr.com/tag/hawkins-international.
Frequently Asked Questions
Who owns Hawkins International?
Hawkins International was acquired by FINN Partners in November 2021. The Hawkins brand has been preserved and operates as the core of the FINN Partners US Travel Team.
Who is the CEO of Hawkins International?
Jennifer Hawkins, the firm's founder, continues to lead the Hawkins International team and serves as Managing Partner, Luxury Travel at FINN Partners.
Where is Hawkins International headquartered?
Bi-coastal — offices in New York City and Los Angeles, with remote talent across the U.S. and Canada.
When was Hawkins International founded?
2002 by Jennifer Hawkins.
What does Hawkins International specialize in?
Luxury travel, hospitality, wellness, lifestyle, and culinary public relations. Services span consumer and trade media relations, social media, influencer marketing, content marketing, digital marketing, experiential, and brand partnerships.
What clients does Hawkins International work with?
Premier multinational luxury brands including Montage International, Inspirato, Dorchester Collection, Seabourn, onefinestay, Gstaad Palace, Wilderness Safaris, The Dolder Grand, and Tradewind Aviation.
Key Takeaways
- Hawkins International is a leading luxury travel, hospitality, wellness, and lifestyle PR agency founded 2002 by Jennifer Hawkins.
- Acquired by FINN Partners on November 8, 2021. Now operates as the core of the FINN Partners US Travel Team.
- Bi-coastal agency with offices in New York City and Los Angeles, plus remote talent across the U.S. and Canada.
- Founder Jennifer Hawkins serves as Managing Partner, Luxury Travel at FINN Partners and as part of the Global Travel Practice leadership team.
- Sister agency Maverick Creative (10-person creative communications affiliate) was acquired in the same November 2021 deal.
- Notable clients include Montage International, Inspirato, Dorchester Collection, Seabourn, onefinestay, Gstaad Palace, Wilderness Safaris, and The Dolder Grand.
- Hawkins has earned recognition on The PR Net 100 and as PR and Marketing Guru of the Year at the 2019 Women in Wellness Awards.
