Updated June 3, 2026
Related: PR Firms · PR Leaders · Public Affairs
Firehouse Strategies (a Precision Strategies company)
Firehouse Strategies is a Washington, D.C. public affairs firm founded in 2016 by Republican strategists Terry Sullivan, Alex Conant, and Will Holley — senior leaders on Senator Marco Rubio's 2016 presidential campaign. On March 4, 2026, Precision Strategies — an integrated strategy and marketing agency founded in 2013 by senior leaders of President Obama's 2008 and 2012 campaigns — announced the acquisition of Firehouse Strategies. The combined firm fields approximately 125 professionals and a nationwide network of political, civic, and community stakeholders.
Precision + Firehouse
The deal brings two firms together that previously sat on opposite sides of the same presidential campaigns. Precision was founded by Stephanie Cutter, Teddy Goff, and Jen O'Malley Dillon — former senior advisers to Barack Obama. Firehouse was founded by veterans of Marco Rubio's 2016 Republican primary run. The combination creates one of the few genuinely bipartisan public affairs firms in Washington.
Why the deal happened. Precision had been building out an integrated public affairs offering — strategy, paid media, digital, creative — but lacked a deep grassroots and grasstops persuasion bench. Firehouse had built one of the most sophisticated 50-state stakeholder mobilization networks in the industry, but operated at a smaller scale than the largest public affairs houses. The combination plugs Firehouse's persuasion infrastructure into Precision's strategic and creative bench, and gives Firehouse's bipartisan reach the scale of a larger firm.
Why the conflict-subsidiary structure matters. Firehouse continues to operate under its own brand as a conflict subsidiary alongside Precision's existing subsidiary Renegade. Public affairs work routinely creates conflicts — two firms in the same group can serve clients with directly opposing policy positions only if there are documented information walls and separate operating entities. The Firehouse-as-subsidiary structure preserves that capability, allowing the combined group to take on engagements a single integrated firm could not.
What it means for clients. Existing Firehouse clients retain their relationship managers and the firm's persuasion playbook, with expanded access to Precision's data, creative, and paid-media capabilities. Existing Precision clients gain access to Firehouse's grasstops network for state-level advocacy and ballot work. The combined firm now serves Fortune 50 companies, international non-profits, trade associations, and high-profile advocacy efforts across healthcare, technology, finance, crypto, retail, sports, and industry associations.
Leadership after the deal
Precision's leadership structure remains unchanged. Stephanie Cutter continues as acting CEO and managing partner; Teddy Goff remains chief growth officer. From Firehouse, co-founder Alex Conant joined as senior partner, with Democratic strategist Ray Glendening continuing as partner. Co-founder Terry Sullivan exited the firm as part of what the company described as a long-planned transition. Co-founder Will Holley's role has not been publicly detailed.
Specialties
Targeted persuasion campaigns, nationwide stakeholder mobilization, AI-powered data and insights, digital platform management, paid media, crisis communications, regulatory and litigation support, modern media rapid response, and reputation management.
Ownership
Precision Strategies received a strategic minority investment from Boston-based Abry Partners in 2023. Firehouse Strategies operates as a wholly-owned conflict subsidiary within the Precision group.
Frequently asked questions
Who acquired Firehouse Strategies? Precision Strategies acquired Firehouse Strategies on March 4, 2026.
Is Firehouse Strategies still operating under its own name? Yes. Firehouse continues to operate as a conflict subsidiary within the Precision Strategies group, allowing the combined firm to serve clients with competing interests.
Who founded Firehouse Strategies? Republican strategists Terry Sullivan, Alex Conant, and Will Holley founded Firehouse in 2016, after serving as senior leaders on Marco Rubio's 2016 presidential campaign.
How large is the combined firm? Approximately 125 professionals plus a nationwide network of political, civic, and community stakeholders.
What is a conflict subsidiary? A separately-operated firm within a larger group, with documented information walls, that allows the broader group to represent clients with directly opposing interests on the same policy questions.
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