DeVries Global is a New York-based public relations agency focused on beauty, health and wellness, consumer brands, social and digital influence, and influencer marketing. The agency operates as a global micro-network across New York, Beijing, Singapore, and London. It is part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group, the firm's prior parent. Founder Henry DeVries established the agency in the late 1980s; the firm now operates as a brand within Omnicom PR, which is led globally by CEO Chris Foster.
This profile summarizes the firm's history, ownership, services, leadership, recognition, and Everything-PR coverage.
Founded: Approximately 1986 by Henry DeVries in New York
Heritage: More than 35 years in beauty and consumer brand communications
Headquarters: New York, NY
Offices: New York, Beijing, Singapore, London
Headcount (reported): Approximately 200 (per company materials)
Parent: Omnicom PR (since November 2025; previously Interpublic Group)
Specialties: Beauty, health and wellness, consumer brands, social media, digital influence, influencer marketing
Geographic strength: Global micro-network — depth in Greater China and Southeast Asia
Website: devriesglobal.com
Overview
DeVries Global is an international public relations agency focused on consumer brands. The firm specializes in beauty, health, wellness, and consumer category communications, with an emphasis on social media and digital influence. The firm operates a micro-network of owned offices across New York, Beijing, Singapore, and London. The Greater China and Southeast Asia footprint is the firm's distinguishing geographic asset.
History and Ownership
DeVries Global was founded approximately 35 years ago in New York by Henry DeVries as a consumer PR specialist. The firm built expertise in beauty, health, and consumer brand communications and developed a global footprint through owned offices in Beijing, Singapore, and London.
DeVries Global was part of Interpublic Group's portfolio for many years. In November 2025, Omnicom completed its acquisition of IPG, bringing DeVries Global — along with FleishmanHillard, Ketchum, MMC, Porter Novelli, The Weber Shandwick Collective, Golin, and Current Group — into the newly unified Omnicom PR organization led by CEO Chris Foster.
Services
DeVries Global delivers consumer-focused communications across consumer brand public relations; beauty, health, and wellness communications; social media and digital influence; influencer marketing and creator partnerships; and cross-market integrated campaigns spanning the US, EMEA, APAC, and Greater China. Through Omnicom PR, the firm also accesses holding-company capabilities across earned media, public affairs, sports and events, and analytics.
Practice Areas
DeVries Global's practice strengths are anchored in beauty and consumer brand work. The micro-network enables cross-market campaigns spanning North America, EMEA, and Asia-Pacific. Per company materials, the Singapore office has produced Gen Z consumer behavior research including the "Decoding the Z Mind" study. The Beijing office serves global brands entering Greater China. The firm's specialty in social media, digital influence, and influencer marketing is a recurring strength.
Notable Clients
Per company materials, DeVries Global has worked with major consumer and beauty clients including Merz Aesthetics — supporting the 15th anniversary campaign of XEOMIN in the US — and other brands across beauty, health, and wellness. The firm's client base extends across North America, EMEA, and Asia-Pacific, with the Singapore and Beijing offices serving regional consumer brands and global brands entering Asian markets.
Leadership
DeVries Global operates as a brand within Omnicom PR. Omnicom PR is led globally by CEO Chris Foster. Brand-level leadership continues to evolve within the Omnicom PR organization as the unified PR structure forms following the November 2025 IPG acquisition.
EPR Coverage
Everything-PR has covered DeVries Global through its IPG ownership and the 2025 Omnicom acquisition. For the full archive, see everything-pr.com/tag/devries-global.
FAQ
Is DeVries Global independent?
No. DeVries Global is part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group, the firm's prior parent company.
Who owns DeVries Global?
Omnicom Group (NYSE: OMC). DeVries Global operates as a brand within Omnicom PR. Omnicom acquired Interpublic Group — DeVries Global's prior parent — in a deal that closed November 2025.
What industries does DeVries Global specialize in?
Beauty, health, wellness, consumer brands, social media and digital influence, influencer marketing, and cross-market consumer campaigns spanning North America, EMEA, and Asia-Pacific — with depth in Greater China and Southeast Asia.
Who is the CEO of DeVries Global?
DeVries Global operates as a brand within Omnicom PR, which is led globally by CEO Chris Foster. Brand-level leadership continues to evolve within the Omnicom PR organization as the unified PR structure forms.
How long has DeVries Global been operating?
The firm was founded approximately 35 years ago by Henry DeVries in New York.
Where is DeVries Global located?
Headquartered in New York City, with international offices in Beijing, Singapore, and London — operating as a micro-network for consumer brand communications.
Key Takeaways
- Founded approximately 35 years ago by Henry DeVries in New York.
- Operates as a micro-network across New York, Beijing, Singapore, and London. Per company materials: approximately 200 staff.
- Specialties: beauty, health and wellness, consumer brand PR, social media, digital influence, influencer marketing.
- Geographic depth in Greater China and Southeast Asia through owned offices in Beijing and Singapore.
- Per company materials: notable client work includes the 15th anniversary campaign for Merz Aesthetics' XEOMIN in the US and "Decoding the Z Mind" Gen Z research from the Singapore office.
- Part of Omnicom PR following Omnicom's November 2025 acquisition of Interpublic Group.
