Snoop Dogg — the celebrity PR case study in reinvention, brand reclamation, and cross-category operator range. From Doggystyle to the 2022 Death Row acquisition to the 2024 Olympics. Casa Verde Capital, brand partnerships, and the family-friendly pivot.
September 2015 FARA filings documented Edelman ($16,500) and the Podesta Group ($200,000) retained by Saudi Arabian interests for U.S. media and government engagement. Hill+Knowlton, Qorvis, and DLA Piper have also represented Saudi government interests since the early 1980s.
In November 2015, Saudi Arabia launched a PR push ahead of COP21 in Paris to reframe its position on global climate negotiations. The lead agency was Edelman — the world's largest independent PR firm at the time, and a firm with a documented history of fossil fuel and climate-related client work.
In June 2012, MWW unveiled a new corporate identity — a new logo and the tagline "Matter More." The rebrand followed the firm's 2011 buyout from IPG and carried MWW's positioning for nearly a decade until the 2021 MikeWorldWide rebrand.
In January 2011, Michael W. Kempner closed a management-led buyout of MWW Group from Interpublic Group — ten years after the original sale. The structural moment that made MWW the firm it is today.
Twelve years after Edelman’s 2013 report on the future of PR, the firm has an answer: ECOS, ArchieAI, and a leadership shuffle betting on integration without acquisition.
Visa's 2012 London Olympics #VisaGoWorld campaign — the first major social-first activation by a TOP Olympic sponsor — generated 28+ million fan cheers and set the template every sponsor has built on since. The case study.
Visa wrapped 40 years as a Worldwide Olympic Partner in 2026 — Calgary 1988 to Milano Cortina 2026 to LA 2028 — with the sponsorship locked through 2032. Inside the gold standard of sports sponsorship communications.
Bolt PR is a Dallas-based public relations, content, and digital marketing firm focused on consumer products, B2B technology, healthcare, food and beverage, hospitality, and professional services. Operates as Bolt PR LLC, a Millwright Agency. President: Laura Murphy. Founded 2007.