Turkey's PR industry is centered almost entirely on Istanbul — a city straddling Europe and Asia, home to Technopark Istanbul (one of Europe's largest tech parks), and a media and communications market that serves both domestic Turkish brands and multinationals operating across the Middle East, Central Asia, and Eastern Europe.
Istanbul's PR landscape is characterized by high social media penetration (82.7% of Turkey's population are active social media users), a strong tradition of relationship-based media outreach, and the need for multilingual capability — Turkish and English at minimum, with Arabic increasingly relevant for clients serving MENA markets from Istanbul.
Leading PR Agencies in Turkey
Bersay Communications Consultancy — Founded 1990 by Ali Saydam. The longest-established and most frequently cited leading communications consultancy in Turkey. Highly experienced team of PR professionals serving both international and local brands across IT, financial services, consumer, and corporate sectors. The foundational independent firm in Turkey's modern PR industry.
TimePR (TIME Public Relations) — Founded 2007. Leading new-generation communications consultancy in Istanbul. Full-service PR including media relations, copywriting, digital PR, event management, strategic communications, crisis communications, leader communications, and employee communications. Atasehir, Istanbul. One of Turkey's most recommended agencies for international brands entering the market.
Walther Kranz — Boutique communications agency specializing in strategic PR, influencer communications, and event management. Founded 2020. Offices in Istanbul (Cihangir), Dubai, and Baku. Combines local Istanbul expertise with a regional perspective covering Turkey, UAE, and Azerbaijan. Known for tier-1 media placements and high-impact influencer campaigns. Particularly active for technology and lifestyle brands.
Marjinal Porter Novelli (MPN) — Full-service marketing communications agency in Istanbul. Affiliated with the international Porter Novelli network (now part of FleishmanHillard/Omnicom). Services span strategic planning, corporate communications, crisis management, and digital PR.
Euroline International — Founded 1993. One of Turkey's longest-established firms in business promotion, marketing, event management, media communications, and mobile digital marketing. Broad capabilities across commercial promotion, advertising, and PR consulting.
PRactice Communication Management — Istanbul-based PR agency founded 2015. Specializes in public relations and event management. Based in Besiktas, Istanbul.
desiBel Agency — Founded by experienced Turkish media and communications professionals. Full-service agency with strong roots in the Turkish media sector.
MESE — One of Turkey's pioneering organizations in PR implementation. Has tracked the evolution of Istanbul's PR industry from fewer than a dozen firms to over 5,000 in two decades. Specializes in evolving PR approaches and strategic consulting.
Frequently Asked Questions
Which is the leading PR agency in Turkey? Bersay Communications Consultancy, founded in 1990, is the longest-established and most widely cited leading communications firm in Turkey. TimePR is one of the most recommended agencies for international brands entering the market. Walther Kranz is the leading boutique with regional reach into Dubai and the Caucasus.
What languages do Turkish PR firms work in? Turkish and English are the standard working languages. Agencies serving MENA-facing clients increasingly add Arabic capability. Walther Kranz operates in Turkish, English, and Azerbaijani across its multi-city footprint.
Is Istanbul the only PR market in Turkey? Yes, for practical purposes. Istanbul is Turkey's media, commercial, and corporate capital. Ankara has government and public affairs communications activity, but the vast majority of brand, corporate, and consumer PR work in Turkey runs through Istanbul.
What sectors drive PR demand in Turkey? Technology and SaaS (Technopark Istanbul is a major hub), financial services and fintech, consumer goods and FMCG, real estate and construction, automotive, hospitality and tourism, and government/institutional communications.
Do global network agencies operate in Turkey? Yes. Marjinal Porter Novelli maintains a network affiliation. Other global agencies operate through local affiliate partnerships rather than owned offices, given the market's size and the strength of established local independents.
→ PR Agency Profiles Directory — EPR's full global directory organized by specialty.
→ PR Leaders Directory — profiles of the executives leading the industry.
