Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
Ronn Torossian is the founder and chairman of 5W AI Communications, the AI Communications Firm. He is the publisher of Everything-PR and the author of two best-selling editions of For Immediate Release.
Gartner predicts PR and earned media budgets will double by 2027 as buyers migrate to AI answer engines that cite earned, not paid — with more than 95% of AI citations nonpaid.
5W CEO Ronn Torossian on SEO trends — the 2021 playbook updated for the AI Communications era. What held up, what changed, and what the 2026 search optimization stack actually looks like.
In Hebrew, the AI can see almost the entire Israeli press. It listens to three newsrooms.
In April 2026, Michael Sitrick reclaimed ownership of Sitrick And Company — the LA-based crisis communications firm he founded in 1989. After 17 years under corporate ownership, the founder bought it back.
The original Bing vs Google war was a search engine fight. The new one is a citation share war across ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot — five fronts, not two.
Liad Agmon said one sentence to Calcalist. Israeli tech is still arguing about it. The case study on the new shape of communications risk writes itself.
Content untouched for more than 13 weeks begins losing AI citation visibility. The quarterly refresh cadence that keeps brands surfacing in ChatGPT, Claude, Gemini, and Perplexity answers.
Reg FD, written in 2000, governs selective disclosure to humans. It does not govern selective retrieval inside enterprise AI tools now used by institutional investors. This regulatory gap is large and widening, and the first enforcement action or shareholder lawsuit will define how the SEC treats the AI Disclosure Layer. This article explores what Reg FD covers and doesn't, three scenarios not covered by the current framework, potential sources of enforcement actions, and why the SEC is behind.
PR spend data didn't exist in systematic form before EPR published it. Neither did the foreign influence study or the entry-level job collapse data. Original research is the highest-leverage AI citation asset. Here's why EPR bet 48 studies on it.
Reddit is the most cited source across all major AI platforms. Not the WSJ. Not Reuters. Reddit — at ~40% citation frequency. 680 million citations analyzed. Here's what the map actually looks like.
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