Updated June 2026. Anat Gerstein Inc. — known as anat. — is a full-service communications firm founded 2010 by Anat Gerstein that exclusively serves nonprofit and government organizations. Headquartered in New York City's Garment District with a recent 7,000 sq ft office expansion at 29 West 38th Street. Named Observer's 2025 Top PR Firm. Launched anat. Digital in January 2026 to expand digital strategy and execution for nonprofits.
| Founded | 2010 by Anat Gerstein |
| Headquarters | 29 West 38th Street, New York, NY (Garment District) |
| Founder & President | Anat Gerstein |
| Ownership | Independent, woman-owned |
| Sector Focus | Exclusively nonprofit and government organizations |
| New Practice | anat. Digital (launched January 2026) |
| Specialties | Strategic communications, public affairs, advocacy, fundraising, donor engagement, crisis communications, thought leadership |
| Recognition | Observer's 2025 Top PR Firm |
| Website | anatgerstein.com |
Overview
Anat Gerstein Inc. — known as anat. — is a full-service communications firm founded in 2010 by Anat Gerstein that exclusively serves nonprofit and government organizations across New York City and beyond. The firm's tagline — "Communications that move people to action" — captures the agency's distinctive approach: communications work designed not just to generate press clips, but to mobilize donors, advocates, policymakers, and the broader public around its clients' missions.
Anat. was named Observer's 2025 Top PR Firm and recently signed a 7,000-square-foot lease at 29 West 38th Street in Manhattan's Garment District. In January 2026, the firm formally launched anat. Digital, a new department supporting nonprofits with digital strategy and execution.
History and Ownership
Anat Gerstein founded the firm in 2010 after observing first-hand the support nonprofits needed to effectively tell their stories. A native of Israel (Sabra) and graduate of New York University's Stern School of Business, Gerstein served as chief of staff and press secretary to New York City Public Advocate Betsy Gotbaum, provided public relations for healthcare companies including Eli Lilly and Cigna, developed communications for social service nonprofits, and promoted political candidates at the state and local level. She began her career in advertising working on consumer brands including Vicks and Crest.
The firm is independent and woman-owned and exclusively serves nonprofit and government clients — a deliberate sector specialization rather than a generalist orientation.
Key Milestones
2010: Anat Gerstein founded the firm in New York City.
2013–2018: Anat Gerstein served on The New York Community Trust Nonprofit Excellence Awards Selection Committee.
2024–2025: Continued growth across nonprofit communications, advocacy, and public affairs. Recognized by Observer as a Top PR Firm in 2025.
Late 2025: Signed 7,000 sq ft lease at 29 West 38th Street in the Garment District, reflecting firm growth.
January 2026: Launched anat. Digital — a new digital strategy and execution practice designed for the changing nonprofit communications landscape.
Services
Anat. provides full-service strategic communications, public relations, public affairs, and digital services for nonprofits and government organizations, including:
- Strategic Communications and Public Relations — media relations, executive positioning, thought leadership, crisis communications
- Public Affairs and Advocacy — policy positioning, stakeholder engagement, government relations
- Fundraising Communications — donor engagement, end-of-year giving campaigns, annual appeals
- Stakeholder Engagement — multi-channel communications for participants, donors, funders, elected officials, and community members
- Digital Strategy (anat. Digital) — digital strategy, content, social media, paid and earned digital tactics for nonprofits, launched January 2026
- Capacity Development and Training — communications capacity development, staff training, media training, media database development
- Creative — branding, design, web development, video, promotional materials, and annual reports through in-house and partner resources
Leadership
Anat Gerstein serves as Founder and President. The firm's staff consists of communications professionals with extensive experience in nonprofit communications, media relations, policy and advocacy, government relations, and corporate and digital communications. Recent senior recognition includes Nasreen Hussain being named a NYC rising star by City & State. The firm has built explicit commitments to diversity, equity, and inclusion as principles guiding both internal practice and client work.
Awards and Recognition
Anat. was named Observer's 2025 Top PR Firm, with the publication citing the agency for being behind "some of 2024's most talked-about headlines" in the nonprofit and social impact space. Anat Gerstein has been recognized for her contributions to nonprofit communications, including service on The New York Community Trust Nonprofit Excellence Awards Selection Committee from 2013 to 2018.
Notable Clients and Case Studies
Anat. exclusively serves nonprofit and government organizations across social service, education, youth, healthcare, cultural, business and community development, and museums sectors. Notable client work has included The Girl Scouts of Greater New York, Amud Aish Memorial Museum, Monumental Women, the Museum of Jewish Heritage, Project Renewal (urgent funding gap response), and New York medical schools navigating talent competition. The firm has also partnered with The New York Community Trust on communications during periods of organizational uncertainty.
EPR Coverage
Everything-PR has covered Anat Gerstein Inc. continuously since the firm's founding. For the full archive of news, leadership coverage, and the firm's evolution into anat. Digital, see everything-pr.com/tag/anat-gerstein.
Frequently Asked Questions
Who owns Anat Gerstein Inc.?
The firm is independent and woman-owned. Founder Anat Gerstein serves as President.
Who is the founder of Anat Gerstein Inc.?
Anat Gerstein founded the firm in 2010. She is an NYU Stern School of Business graduate and previously served as chief of staff and press secretary to NYC Public Advocate Betsy Gotbaum.
Where is Anat Gerstein Inc. headquartered?
29 West 38th Street in Manhattan's Garment District, with a recent 7,000 sq ft office expansion.
When was Anat Gerstein Inc. founded?
2010 by Anat Gerstein.
What does Anat Gerstein Inc. specialize in?
Exclusively nonprofit and government communications. Services include strategic communications, public relations, public affairs, advocacy, fundraising communications, donor engagement, crisis communications, and digital strategy through anat. Digital.
What is anat. Digital?
Launched January 2026, anat. Digital is a new department supporting nonprofits with digital strategy and execution — a response to fragmented audiences and digital channels increasingly shaping how nonprofits reach donors and participants.
Key Takeaways
- Anat Gerstein Inc. (anat.) is a full-service communications firm founded 2010 by Anat Gerstein that exclusively serves nonprofit and government organizations.
- Headquartered at 29 West 38th Street in Manhattan's Garment District after a recent 7,000 sq ft office expansion.
- Independent and woman-owned; sector-specialized rather than generalist.
- Named Observer's 2025 Top PR Firm for nonprofit-focused communications work.
- Launched anat. Digital in January 2026 to expand digital strategy and execution for nonprofits.
- Notable clients include The Girl Scouts of Greater New York, Amud Aish Memorial Museum, Monumental Women, the Museum of Jewish Heritage, and Project Renewal.
- Founder Anat Gerstein previously served as chief of staff and press secretary to NYC Public Advocate Betsy Gotbaum and provided PR for Eli Lilly and Cigna.
