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The Leading PR Firms in Mumbai and Delhi, 2026

EPR Editorial TeamEPR Editorial Team15 min read
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top pr agencies in mumbai and delhi 2026 overview

Related: PR Firms Pillar Index · Singapore · Hong Kong · Saudi Arabia

India's PR industry has matured into one of the largest and most dynamic in Asia. Mumbai serves as the country's media, financial, and entertainment capital, while New Delhi anchors government, public affairs, and corporate communications. Bangalore is increasingly important for technology, but Mumbai and Delhi remain the gravitational centers of the Indian PR business. The country's PR market has expanded steadily on the back of IPO activity, multinational expansion, the rise of D2C consumer brands, and the explosion of Indian-made content. The agencies below represent the leaders across both cities in 2026.

Adfactors PR. Founded in 1997, Adfactors is the largest PR firm in India, serving more than 300 retained clients across 40 cities. The agency's clients include some of the country's largest corporations, conglomerates, financial institutions, and government bodies. As a multi-specialist, full-service firm headquartered in Mumbai with offices nationwide, Adfactors is widely regarded as the default choice for major Indian corporate communications mandates and for multinationals building national India programs.

Edelman India. With offices in Mumbai, Delhi, Bangalore, and other major cities, Edelman India is the country's largest international PR network. Its work spans corporate reputation, public affairs, technology, healthcare, consumer brands, and crisis. Edelman's annual Trust Barometer is widely referenced by Indian boards and government, and the firm is a frequent choice for boardroom-level engagements that require global coordination.

Genesis BCW (now Burson India). As the Indian member of the global Burson network, Genesis BCW is one of India's largest and most awarded firms. The agency works across corporate communications, public affairs, healthcare, technology, consumer brands, and digital, and is regularly cited at industry events and on PRovoke Media's regional rankings.

Avian WE. A leading Indian independent partnered with WE Communications globally, Avian WE has built a strong corporate reputation, public affairs, and technology practice serving Fortune 500 multinationals operating in India, alongside major Indian conglomerates and emerging companies.

MSL Group India. Part of Publicis, MSL India runs a substantial integrated communications business across Mumbai, Delhi, and other cities, with particular strengths in corporate, healthcare, technology, and consumer practices.

Weber Shandwick India. Weber Shandwick's Indian operations cover Mumbai, Delhi, and Bangalore, and the firm is a regular pick for technology, healthcare, and consumer multinationals coordinating India campaigns within global programs.

Concept PR. A long-established Indian independent with offices across major cities, Concept PR has built a broad consumer, corporate, and public affairs practice and is a frequent choice for Indian conglomerates and multinationals alike.

Hanmer Communications. A senior-counsel-led firm with deep relationships in Indian media and policy circles, Hanmer is regularly cited for corporate and crisis work, particularly for clients in regulated industries.

Perfect Relations. One of India's longest-operating independents, Perfect Relations works across corporate, healthcare, technology, consumer, and public affairs categories, with national reach and specialty depth across multiple practice areas.

Madison PR. Part of the Madison World network, Madison PR is among the most established Indian agencies with national presence and capabilities across consumer, corporate, and entertainment practices.

Integrated Centre for Consultancy (ICCPL). Among India's larger PR consultancies, ICCPL has built a particular specialty as the country's largest real estate PR consultancy, alongside its broader corporate and consumer practice. The firm's vertical depth in real estate is a meaningful differentiator in a market where the property sector commands enormous communications spend.

Bloomingdale PR. Mumbai-based and focused on global PR campaigns and brand strategy, Bloomingdale has built a reputation as a Top PR firm in Asia, particularly for clients seeking impactful media presence across Indian and international outlets.

Glad U Came. A Mumbai-headquartered full-service PR and influencer marketing boutique, Glad U Came specializes in fashion, lifestyle, beauty, entertainment, food and beverage, and travel brands. The agency works with both established companies and celebrity clients and has built a distinctive practice combining traditional PR with influencer-led campaigns.

Mediagraphix PR. A 20-year-old Indian PR consultancy with substantial expertise in media relations, digital PR, and influencer activity, Mediagraphix has worked with both Indian and international clients across consumer, lifestyle, and corporate sectors.

PR Professionals. Multi-specialist Indian PR agency with national reach offering communication solutions across modern Indian businesses, including consumer, technology, and corporate clients.

Lexicon World. A Delhi-based agency that builds long-term thought leadership and industry positioning programs, Lexicon focuses on strategic media engagement that supports business expansion goals rather than transactional press release work.

Ketchum Sampark. The Indian arm of Ketchum, with strong corporate, healthcare, and technology practices, particularly known for global multinational accounts and integrated campaigns.

Wishbox Communication. A communication design and PR consultancy that emphasizes integrated problem-solving and brand value generation, Wishbox is a Delhi-area firm that has built a distinctive multi-disciplinary practice.

Ogilvy India (PR practice). Ogilvy's Indian PR practice operates across Mumbai, Delhi, Bangalore, and other cities, with particular strengths tied into Ogilvy's broader creative and advertising work for major Indian and global brands.

For brands in India in 2026, the agency choice depends on the brief: large-scale corporate communications and mass-media campaigns gravitate toward Adfactors, Edelman, Genesis BCW (Burson India), and Weber Shandwick; specialist needs around real estate, healthcare, technology, or fashion increasingly favor vertical-specific firms; and lifestyle and consumer brands often work with boutiques that combine traditional PR with influencer programs.

The defining trend in 2026 is the rapid AI integration across the Indian PR industry. India is one of the most active markets globally for ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — used heavily by both consumers and B2B buyers — and the agencies investing in AI visibility audits and Generative Engine Optimization (GEO) measurement are increasingly the ones winning the most competitive pitches.


Part of the Everything-PR Guide to Leading PR Firms by Market, Industry, and Region. Other Asia-Pacific markets: Singapore · Australia · South Korea · Tokyo · Hong Kong.

Everything PR01 / 48
●  Top Firms
What are the top PR firms in Mumbai and Delhi right now?
Leaders include Adfactors PR, Edelman India, Genesis BCW (now Burson India), Avian WE, MSL Group India, Weber Shandwick India, Concept PR, Perfect Relations, Madison PR, Ketchum Sampark, Ogilvy India (PR), ICCPL, Lexicon World, Wishbox Communication, Bloomingdale PR, Glad U Came, Mediagraphix PR, and PR Professionals.
Everything PR02 / 48
●  Largest Agency
Which PR agency is the largest in India?
Adfactors PR is the largest, serving 300+ retained clients across 40 cities, and is widely regarded as the default choice for major corporate communications mandates and multinationals building national India programs.
Everything PR03 / 48
●  International Networks
Which international PR networks have the strongest presence in India?
Edelman India is the largest international network, with Genesis BCW (Burson), MSL (Publicis), Weber Shandwick, Ketchum Sampark, and Ogilvy India (PR) all operating significant practices across Mumbai, Delhi, and other cities.
Everything PR04 / 48
●  Corporate Communications
Which PR firms are best for large-scale corporate communications in India?
Brands gravitate toward Adfactors PR, Edelman India, Genesis BCW (Burson India), and Weber Shandwick India for large corporate and mass‑media mandates.
Everything PR05 / 48
●  Public Affairs
Who are the go-to PR firms for public affairs and government relations in Delhi?
Edelman India, Genesis BCW (Burson India), Avian WE, Concept PR, and Perfect Relations are firms with strong public affairs practices; New Delhi anchors government and public affairs in India.
Everything PR06 / 48
●  Tech PR
Which PR firms are best for technology companies in India?
Edelman India, Genesis BCW (Burson India), Avian WE, MSL Group India, Weber Shandwick India, and Ketchum Sampark all run robust technology practices, with Bangalore increasingly important for tech and Mumbai/Delhi as core hubs.
Everything PR07 / 48
●  Healthcare PR
What are the top healthcare PR agencies in India?
Edelman India, Genesis BCW (Burson India), MSL Group India, Weber Shandwick India, Ketchum Sampark, and Perfect Relations list strong healthcare capabilities.
Everything PR08 / 48
●  Consumer Brands
Which PR firms are best for consumer and lifestyle brands in India?
Madison PR, Perfect Relations, Edelman India, MSL Group India, and Weber Shandwick India handle major consumer briefs, while boutiques like Glad U Came and Mediagraphix PR specialize in lifestyle and influencer‑led programs.
Everything PR09 / 48
●  Influencer Specialists
Which Indian PR firms specialize in influencer marketing?
Glad U Came is a Mumbai‑headquartered PR and influencer marketing boutique for fashion, lifestyle, beauty, entertainment, F&B, and travel; Mediagraphix PR also executes influencer activity alongside digital PR and media relations.
Everything PR10 / 48
●  Real Estate PR
Who are the leading PR agencies for real estate in India?
Integrated Centre for Consultancy (ICCPL) is India’s largest real estate PR consultancy, differentiated by deep vertical expertise alongside broader corporate and consumer work.
Everything PR11 / 48
●  Crisis Communications
Which PR firms excel at crisis communications in India?
Edelman India includes crisis among its core offerings, and Hanmer Communications is regularly cited for corporate and crisis mandates, particularly in regulated industries.
Everything PR12 / 48
●  Edelman India
What distinguishes Edelman India from other agencies?
Edelman India operates across major cities and spans corporate reputation, public affairs, tech, healthcare, consumer, and crisis; its Trust Barometer is widely referenced by Indian boards and government, and it’s a frequent choice for globally coordinated, boardroom‑level work.
Everything PR13 / 48
●  Genesis BCW
How does Genesis BCW (Burson India) stand out in the market?
Genesis BCW is one of India’s largest and most awarded firms, active across corporate communications, public affairs, healthcare, technology, consumer, and digital, and is regularly cited at industry events and on PRovoke Media’s regional rankings.
Everything PR14 / 48
●  Adfactors Vs Edelman
Adfactors vs Edelman India: how do they compare?
Adfactors PR is India’s largest PR firm, a multi-specialist, full-service agency serving 300+ retained clients across 40 cities and widely regarded as the default choice for major corporate communications mandates; Edelman India is the country’s largest international PR network, frequently chosen for boardroom-level engagements requiring global coordination.
Everything PR15 / 48
●  Multinational Support
Which firms are best for multinationals running India programs?
Adfactors is the default for national India programs, Edelman India handles globally coordinated boardroom mandates, Avian WE serves Fortune 500 multinationals, and Weber Shandwick India and Ketchum Sampark are known for global multinational accounts.
Everything PR16 / 48
●  Independent Leaders
Who are the strongest India‑based PR firms outside the big global networks?
Standouts include Adfactors PR, Concept PR, Hanmer Communications, Perfect Relations, Madison PR, Bloomingdale PR, Glad U Came, Mediagraphix PR, ICCPL, Lexicon World, Wishbox Communication, and PR Professionals.
Everything PR17 / 48
●  Startups & Scaleups
Which PR agencies are good for startups and emerging companies in India?
Avian WE serves emerging companies alongside Fortune 500 multinationals, with strong corporate reputation, public affairs, and technology practices. For consumer and lifestyle brands, boutiques that combine traditional PR with influencer programs include Glad U Came, and Mediagraphix PR provides media relations, digital PR, and influencer activity. Bloomingdale PR focuses on global PR campaigns and brand strategy for clients seeking impactful media presence across Indian and international outlets.
Everything PR18 / 48
●  PR & Brand
Which PR firms combine PR with brand strategy or creative capabilities?
Bloomingdale PR focuses on global PR campaigns and brand strategy, Ogilvy India’s PR practice ties into Ogilvy’s broader creative and advertising work, and Wishbox Communication blends communication design with PR.
Everything PR19 / 48
●  Mumbai Leaders
Who are the leading PR firms specifically in Mumbai?
Adfactors PR (headquartered in Mumbai), Edelman India, Weber Shandwick India, MSL Group India, Madison PR, Bloomingdale PR, Glad U Came, and Ogilvy India’s PR practice all run major Mumbai operations.
Everything PR20 / 48
●  City Differences
How do Mumbai and Delhi differ for PR work in India?
Mumbai is India’s media, financial, and entertainment capital, while New Delhi anchors government, public affairs, and corporate communications.
Everything PR21 / 48
●  Thought Leadership
Which firms are best for thought leadership and executive positioning?
Lexicon World specializes in long‑term thought leadership and industry positioning programs through strategic media engagement rather than transactional press releases.
Everything PR22 / 48
●  Entertainment PR
What are standout PR firms for entertainment and celebrity clients in India?
Glad U Came specializes in entertainment and works with celebrity clients, and Madison PR is established in consumer and entertainment practices.
Everything PR23 / 48
●  Media & Digital
Which agencies have strong media relations and digital PR capabilities?
Mediagraphix PR brings substantial expertise in media relations, digital PR, and influencer activity for both Indian and international clients.
Everything PR24 / 48
●  Integrated Nationwide
Which agencies run integrated communications across multiple Indian cities?
Adfactors PR operates across 40 cities; Edelman India, MSL Group India, Weber Shandwick India, Concept PR, Perfect Relations, Madison PR, and Ogilvy India (PR) all have multi‑city or national reach including Mumbai and Delhi.
Everything PR25 / 48
●  Choosing A Firm
How should brands choose a PR firm in India in 2026?
Match the brief: pick Adfactors, Edelman, Genesis BCW (Burson India), or Weber Shandwick for large corporate and mass‑media campaigns; choose vertical specialists for real estate, healthcare, tech, or fashion; and use boutiques that blend PR with influencer programs for lifestyle and consumer brands.
Everything PR26 / 48
●  Government Affairs
Which PR agencies in India are recognized for public affairs strength?
Edelman India, Genesis BCW (Burson India), Avian WE, Concept PR, and Perfect Relations include public affairs among their practices.
Everything PR27 / 48
●  Financial Services
Top PR firms for financial services communications in India?
Adfactors PR serves major financial institutions and is widely seen as the default choice for large corporate communications mandates.
Everything PR28 / 48
●  India & Global
Which agencies can deliver integrated PR across India and abroad?
Weber Shandwick India and Ketchum Sampark are known for global multinational accounts and integrated campaigns, and Bloomingdale PR executes global PR campaigns and brand strategy from Mumbai.
Everything PR29 / 48
●  Delhi Boutiques
Who are notable Delhi‑area boutique consultancies?
Lexicon World focuses on strategic thought leadership programs, and Wishbox Communication emphasizes integrated problem‑solving and brand value generation.
Everything PR30 / 48
●  Reputation Programs
Which firms are building strong corporate reputation programs in India?
Edelman India leads in corporate reputation, Avian WE has a strong corporate reputation practice, and Perfect Relations and Madison PR work broadly across corporate categories.
Everything PR31 / 48
●  Tri-city Coverage
What PR agencies cover Mumbai, Delhi, and Bangalore?
Edelman India and Weber Shandwick India explicitly operate in Mumbai, Delhi, and Bangalore, and Ogilvy India’s PR practice also runs across these cities.
Everything PR32 / 48
●  Boardroom Trusted
Which agencies are frequently referenced by Indian boards and government?
Edelman’s annual Trust Barometer is widely referenced by Indian boards and government decision‑makers.
Everything PR33 / 48
●  Tech & Digital
Which firms have strong technology and digital practices across India?
Genesis BCW (Burson India), Edelman India, MSL Group India, Weber Shandwick India, Avian WE, and Ketchum Sampark all emphasize technology and integrated or digital capabilities.
Everything PR34 / 48
●  Mumbai Global Focus
Which Mumbai agencies focus on global reach and international media?
Bloomingdale PR is Mumbai‑based and focuses on global PR campaigns and brand strategy, with a reputation as a Top PR firm in Asia for impact across Indian and international outlets.
Everything PR35 / 48
●  Senior Counsel
Who offers senior counsel with deep media and policy relationships?
Hanmer Communications is a senior‑counsel‑led firm with deep relationships in Indian media and policy circles, often tapped for corporate and crisis work in regulated sectors.
Everything PR36 / 48
●  Creative Integration
Best PR firms for integrated campaigns tied to creative advertising?
Ogilvy India’s PR practice leverages Ogilvy’s broader creative and advertising capabilities for major Indian and global brands.
Everything PR37 / 48
●  Healthcare Launches
Which agencies are a fit for healthcare and pharma launches in India?
Edelman India, Genesis BCW (Burson India), MSL Group India, Weber Shandwick India, Ketchum Sampark, and Perfect Relations all list healthcare among their practice strengths.
Everything PR38 / 48
●  Fashion & Beauty
What PR options exist for fashion and beauty brands in Mumbai?
Glad U Came specializes in fashion and beauty along with lifestyle, entertainment, F&B, and travel, combining traditional PR with influencer‑led campaigns.
Everything PR39 / 48
●  National Campaigns
Which firms can manage national consumer campaigns across India?
MSL Group India runs substantial integrated communications across multiple cities, while Weber Shandwick India and Edelman India coordinate consumer multinationals; Perfect Relations and Madison PR bring national consumer capabilities.
Everything PR40 / 48
●  Global Boardroom
What agencies are best for boardroom‑level, globally coordinated communications?
Edelman India is a frequent choice for boardroom‑level engagements that require global coordination.
Everything PR41 / 48
●  Most Awarded
Which PR firm is most awarded in India?
Genesis BCW (Burson India) is among India’s most awarded firms and is regularly cited at industry events and on PRovoke Media’s regional rankings.
Everything PR42 / 48
●  Reputation & Affairs
Which firms are top picks for corporate reputation and public affairs combined?
Edelman India and Avian WE each cover both corporate reputation and public affairs practices.
Everything PR43 / 48
●  PR & Design
Best agencies for integrated PR plus design and brand problem‑solving?
Wishbox Communication runs a distinctive multi‑disciplinary practice focused on integrated problem‑solving and brand value generation alongside PR.
Everything PR44 / 48
●  Tech Hub Location
Where should tech brands base their PR hub in India?
Bangalore is increasingly important for technology, but Mumbai and Delhi remain the gravitational centers of the Indian PR business.
Everything PR45 / 48
●  Government Presence
Which Indian PR firms have a strong presence with government bodies?
Adfactors PR serves government bodies alongside major corporations and financial institutions and is widely regarded as the default choice for major mandates.
Everything PR46 / 48
●  National Boutique
What are good PR options for companies needing national reach with boutique attention?
PR Professionals offers multi‑specialist services with national reach, while boutiques like Bloomingdale PR, Glad U Came, Mediagraphix PR, Lexicon World, and Wishbox Communication provide specialized, hands‑on programs.
Everything PR47 / 48
●  Global HQ Coordination
Which PR agencies in India are best for coordinating with global headquarters?
Edelman India often leads globally coordinated work, while Weber Shandwick India and Ketchum Sampark are known for global multinational accounts and Genesis BCW connects into the Burson network.
Everything PR48 / 48
●  Executive Visibility
Which firms help build long‑term executive visibility rather than one‑off press releases?
Lexicon World focuses on long‑term thought leadership and industry positioning through strategic media engagement, not transactional release distribution.

48 questions · scroll

EPR Editorial Team
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EPR Editorial Team

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.

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