Editorial Team, Everything-PR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
The independent PR career — when to go independent, the two flavors (solo consultant vs boutique founder), rate cards, how clients actually find you, setting up the practice, what the first twelve months look like, and what compounds. The operating reference for senior practitioners thinking about leaving the firm.
Casa Leo PR is a new London-based boutique film-festival publicity and strategy agency, launched July 2026 by Raindance executive director David Martínez and festival producer Jacky Orozco. Opens with five founding indie-filmmaker clients plus Netflix as anchor account.
$8B+ in creator economy consolidation across 2020-2026 — Whalar-Sixteenth, CreatorIQ-Tribe, Meltwater-Klear, Later-Mavrck, Sprout-Tagger, Moonbug-Candle Media, Whop-Tether. The map of the M&A wave nobody covered as a coordinated wave.
Daniel Yankelovich (1924-2017) — founder of Yankelovich Skelly & White, co-founder of Public Agenda, and author of Coming to Public Judgment. EPR In Memoriam canonical record.
The Everything-PR Podcast Citation Index 2026: which shows ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews actually cite — ranked, with facts, data, and how PR firms work with each.
Chester Burger (1921-2011) — CBS News pioneer, founder of Chester Burger & Company, and the practitioner known throughout the field as the counselor's counselor. EPR In Memoriam canonical record.
Chewy is now the single largest voice inside the pet answer layer. Not because it's the largest pet retailer — though it is. Because between 2017 and 2024 it quietly bought and built the editorial infrastructure the AI engines now retrieve from.
The $320 billion global pet category now runs through five AI engines. More than a third of buyers begin product research inside ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews — not Google search. The pet brands winning the answer layer share five structural traits.
Everything-PR Research: John Wren, Philippe Krakowsky, Arthur Sadoun, Mark Penn, Cindy Rose, Yannick Bolloré and Martin Sorrell. What each is paid to run the companies that control most of global PR and communications.
Everything-PR Research documents twelve years of executive pay and leadership at the Public Relations Society of America, drawn from IRS Form 990 filings for William Murray, Joseph Truncale, Philip Bonaventura and Linda Thomas Brooks.
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